Privacy Policy

Effective Date: September 12, 2026
Last Updated: September 12, 2026

Welcome to ReviewScoutLab.

This Privacy Policy explains how ReviewScoutLab and its WordPress-based application, ReviewScout Keyword Research, collect, access, use, store, protect, disclose, and delete information when you use our website, tools, integrations, and services.

Website: https://reviewscoutlab.com/

ReviewScout Keyword Research:
https://reviewscoutlab.com/reviewscout-keyword-research/

By using ReviewScoutLab or connecting ReviewScout Keyword Research to a supported Google service, you acknowledge the practices described in this Privacy Policy.

1. About ReviewScoutLab

ReviewScoutLab is an independent product-review and informational website that publishes content such as:

Product reviews
Product comparisons
Buying guides
Software reviews
Online-service reviews
Product research
SEO-focused informational content
Affiliate-supported recommendations

ReviewScoutLab also operates ReviewScout Keyword Research, a WordPress-based tool designed to assist with keyword research, search-performance analysis, website analytics, and SEO optimization.

2. About ReviewScout Keyword Research

ReviewScout Keyword Research is designed to help website administrators research keywords and improve product-review content.

The application may connect, with authorization, to supported Google services including:

Google Ads
Google Search Console
Google Analytics

These integrations help ReviewScoutLab understand keyword opportunities, search performance, website traffic, and content performance.

The application does not receive access to a Google account unless the user explicitly authorizes access through Google’s authorization system.

3. Information We May Collect

Depending on how you interact with ReviewScoutLab and ReviewScout Keyword Research, we may collect or process several categories of information.

Website Usage Information

When you visit ReviewScoutLab, certain technical information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Referring website
Pages visited
Date and time of visits
Approximate geographic information derived from an IP address
Website interaction information
Traffic-source information

This information may be used for website security, analytics, troubleshooting, performance improvement, and understanding how visitors use our content.

4. Google Account Authorization

ReviewScout Keyword Research may use Google’s OAuth authorization system to connect to Google services.

Google OAuth allows users to grant specific permissions without providing their Google account password directly to ReviewScoutLab.

ReviewScout Keyword Research does not request, receive, or store your Google account password.

Before access is provided, Google displays the permissions being requested and allows the user to approve or reject those permissions.

Users can revoke previously granted access through their Google Account settings.

5. Google User Data We May Access

ReviewScout Keyword Research accesses only Google data necessary to provide its keyword-research, SEO-analysis, search-performance, and website-analytics functionality.

The specific information accessed depends on the Google services and permissions authorized by the user.

Google Ads Data

When Google Ads access is authorized, ReviewScout Keyword Research may access information required for keyword research, including where supported:

Keyword ideas
Keyword-planning information
Search-volume information
Competition information
Keyword metrics
Related search terms
Google Ads account or customer identifiers required to make authorized API requests

This information is used to research keywords relevant to product reviews and other website content.

Google Search Console Data

When Google Search Console access is authorized, ReviewScout Keyword Research may access information such as:

Verified website properties
Search queries
Search impressions
Search clicks
Click-through rate
Average search position
Page-level search performance
Device or search-type information where available
Search-performance date ranges

This information may be used to identify keyword opportunities and improve existing content.

Google Analytics Data

When Google Analytics access is authorized, ReviewScout Keyword Research may access information such as:

Analytics accounts and properties available to the authorized user
Website traffic statistics
Landing-page performance
Page views
Engagement metrics
Traffic sources
Content-performance information
Aggregated audience or device information where available through the authorized API

This information helps us understand website performance and identify opportunities for content and SEO improvement.

6. How Google User Data Is Used

Information obtained through Google APIs is used only for purposes connected to the functionality of ReviewScout Keyword Research.

These purposes may include:

Performing keyword research
Discovering product-review keywords
Evaluating keyword opportunities
Identifying relevant long-tail keywords
Analyzing Google Search performance
Identifying pages receiving search impressions or clicks
Evaluating website traffic
Evaluating content performance
Improving existing product reviews
Planning new content
Selecting relevant focus keywords
Improving titles, headings, and content structure
Identifying content gaps
Supporting on-page SEO optimization
Creating reports for authorized website administrators
Troubleshooting application functionality

Google user data is not accessed for purposes unrelated to the functionality described above.

7. Google API Limited Use Disclosure

ReviewScout Keyword Research’s use and transfer to any other application of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Google user data obtained through supported Google APIs is used only to provide or improve the user-facing functionality of ReviewScout Keyword Research.

We do not sell Google user data.

We do not use Google user data for targeted advertising, personalized advertising, retargeting, creditworthiness decisions, or data-broker activities.

We do not transfer Google user data to advertising platforms, information resellers, or data brokers.

8. Minimum Necessary Access

ReviewScout Keyword Research is intended to request only the Google permissions reasonably required for its active functionality.

We do not intentionally request access to unrelated Google services merely for possible future use.

Where practical, access is limited to the data necessary to provide:

Keyword research
Search Console analysis
Analytics reporting
Website SEO optimization

If the application’s functionality changes and additional Google data becomes necessary, this Privacy Policy may be updated before such information is used for a materially different purpose.

9. Storage of Google Authorization Information

Where a persistent Google connection is enabled, ReviewScout Keyword Research may need to store technical authorization information necessary to maintain the connection.

This may include:

OAuth access tokens
OAuth refresh tokens
Authorized account identifiers
Google Ads customer identifiers
Search Console property identifiers
Google Analytics property identifiers
Application configuration
Connection-status information

Such information may be stored within the WordPress database or hosting environment used to operate ReviewScout Keyword Research.

Authorization information is used only to perform authorized requests to the relevant Google services.

10. Storage of Google API Data

ReviewScout Keyword Research may temporarily process, cache, or store information obtained from Google APIs when reasonably necessary to provide application functionality.

For example, the application may process or store:

Keyword-research results
Search-performance information
Analytics results
Generated SEO recommendations
Keyword selections
Application reports

We aim to avoid retaining Google user data longer than reasonably necessary for the purposes described in this Privacy Policy, subject to technical, security, legal, and operational requirements.

11. Sharing of Google User Data

We do not sell, rent, or trade Google user data.

Google user data is not shared with unrelated third parties for their own marketing purposes.

Information may be processed by infrastructure or service providers where reasonably necessary to operate ReviewScout Keyword Research, provided that such processing is consistent with applicable requirements.

Google user data may otherwise be disclosed only where appropriate, such as:

With the user’s consent
When required to provide requested application functionality
To investigate security incidents, abuse, or fraud
When legally required
To protect legal rights or system security

Any handling of Google user data remains subject to applicable Google API policies and this Privacy Policy.

12. Human Access to Google User Data

We do not routinely permit humans to inspect private Google user data.

Human access may occur only where reasonably necessary and permitted, such as:

When a user explicitly requests support requiring access to specific information
To investigate a technical or security problem
To investigate suspected misuse or abuse
When required by applicable law
When information has been appropriately aggregated or anonymized for legitimate internal operations

Access should be limited to what is reasonably necessary for the relevant purpose.

13. We Do Not Sell Google User Data

ReviewScoutLab does not sell information received through Google APIs.

Google user data is not sold or transferred to:

Data brokers
Advertising networks
Information resellers
Lead-generation companies
Unrelated marketing companies

Google-connected data is intended solely to support the functionality of ReviewScout Keyword Research.

14. Advertising and Google User Data

ReviewScoutLab may contain advertising or affiliate links as part of its normal website operations.

However, information obtained through Google APIs by ReviewScout Keyword Research is not used to:

Serve personalized advertisements
Build advertising profiles
Retarget users
Sell advertising audiences
Create third-party marketing lists

Our affiliate activities are separate from Google user data obtained through ReviewScout Keyword Research.

15. Affiliate Links

ReviewScoutLab may participate in affiliate programs.

Some links on ReviewScoutLab may contain affiliate tracking information.

If a visitor clicks an affiliate link and purchases a product, ReviewScoutLab may receive a commission.

Affiliate platforms or merchants may independently use cookies or tracking technologies according to their own privacy policies.

Google user data obtained through ReviewScout Keyword Research is not sold or provided to affiliate merchants for advertising or marketing purposes.

16. Cookies and Similar Technologies

ReviewScoutLab may use cookies or similar technologies for purposes such as:

Essential website functionality
Security
Remembering preferences
Traffic measurement
Website analytics
Affiliate attribution
Performance optimization

Third-party services embedded in or linked from our website may also use cookies according to their own privacy policies.

Users may control cookies through their browser settings or any consent-management tools provided on the website.

17. Google Analytics on the Website

ReviewScoutLab may use Google Analytics or similar analytics technologies to understand general website usage.

Analytics information may include aggregated or pseudonymous information about:

Website visits
Pages viewed
User engagement
Traffic sources
Device categories
Browser information

Website analytics data collected through tracking technologies should not be confused with Google account data explicitly authorized through ReviewScout Keyword Research’s OAuth integration.

18. Security

We take reasonable technical and organizational measures intended to protect information processed by ReviewScoutLab and ReviewScout Keyword Research.

Security measures may include:

HTTPS encryption
Access controls
WordPress security controls
Server security
Restricted administrative access
Secure OAuth authorization
Software updates
Authentication controls

However, no internet-based system, website, server, database, or electronic storage method can be guaranteed to be completely secure.

19. OAuth Credentials and Security

OAuth access and refresh tokens should be treated as confidential information.

ReviewScout Keyword Research uses OAuth authorization so that users do not have to provide their Google passwords directly to the application.

Users should never send their Google passwords to ReviewScoutLab.

If we become aware of a significant security issue affecting protected information, we will take reasonable steps to investigate and respond appropriately.

20. Revoking Google Access

Users can revoke ReviewScout Keyword Research’s access to their Google account at any time.

Access may be revoked through the user’s Google Account settings under the section for connected applications, third-party applications, or account connections.

After access is revoked, ReviewScout Keyword Research will no longer be able to make authorized Google API requests using the revoked authorization.

Certain previously generated reports or data may remain temporarily in the application’s database or backups until removed according to our retention and deletion practices.

21. Data Deletion Requests

Users may request deletion of personal information associated with ReviewScout Keyword Research where applicable.

A deletion request may include deletion of:

Stored OAuth authorization information
Connected Google account configuration
Cached Google API information
Stored reports associated with the requesting user
Other personal information that we are legally permitted and technically able to delete

Requests can be submitted using the contact information made available on ReviewScoutLab.

Before completing a deletion request, we may need to verify that the requester is authorized to request deletion of the relevant information.

Certain information may be retained where required for:

Legal compliance
Security
Fraud prevention
Dispute resolution
Backup integrity

Where required, retained information will be restricted to the applicable purpose.

22. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.

Google-related authorization data may be retained while a user maintains an active connection to ReviewScout Keyword Research.

When authorization is revoked or a valid deletion request is completed, associated information will be deleted or rendered inaccessible where reasonably practicable, except where retention is legally or technically required.

Backup copies may persist temporarily until they are replaced through normal backup-rotation procedures.

23. Third-Party Services

ReviewScoutLab may use third-party services necessary for operating the website and application.

These can include:

Web-hosting providers
Domain providers
Security services
Analytics services
Google APIs
Affiliate networks
Payment or merchant platforms linked from product reviews

Third-party services have their own terms and privacy practices.

ReviewScoutLab is not responsible for the privacy practices of an external website once a visitor leaves ReviewScoutLab.

24. External Links

ReviewScoutLab contains links to websites that we do not own or control.

These may include:

Product vendors
Affiliate marketplaces
Software companies
Retailers
Google services
Other informational websites

When you visit a third-party website, its privacy policy applies.

We recommend reviewing the privacy practices of third-party websites before providing them with personal information.

25. Product Reviews and Affiliate Websites

ReviewScoutLab is primarily an informational and product-review website.

Purchases promoted through ReviewScoutLab are generally completed on third-party websites.

ReviewScoutLab generally does not directly receive payment-card details used to purchase third-party products through affiliate links.

The vendor, payment processor, or marketplace handling the transaction determines how transaction information is collected and processed.

26. Children’s Privacy

ReviewScoutLab and ReviewScout Keyword Research are not intentionally designed to collect personal information from children who are below the minimum age required to provide valid consent under applicable law.

If we become aware that personal information from a child has been collected improperly, reasonable steps will be taken to delete it where required.

27. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide rights concerning your personal information.

These rights may include the right to:

Request access to personal information
Request correction of inaccurate information
Request deletion of information
Withdraw consent
Object to certain processing
Request restriction of certain processing
Request information about how data is used
Lodge a complaint with an appropriate data-protection authority

These rights may be subject to legal limitations or exemptions.

28. International Processing

ReviewScoutLab and the services used to operate it may process information through servers or service providers located in different countries.

Where required, reasonable measures will be taken to handle personal information in accordance with applicable data-protection requirements.

29. Legal Disclosure

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with applicable law
Respond to valid legal processes
Protect our rights
Protect users
Prevent fraud or abuse
Investigate security incidents
Enforce applicable website terms

Any such disclosure will be limited where reasonably possible to information relevant to the applicable purpose.

30. Changes to This Privacy Policy

We may update this Privacy Policy as ReviewScoutLab, ReviewScout Keyword Research, applicable laws, or our data practices change.

If we materially change how Google user data is accessed, used, stored, or shared, this Privacy Policy will be updated accordingly.

Where required, users may also be asked to provide new authorization or consent before information is used for a materially different purpose.

The latest revision date will appear at the top of this page.

31. Google API Services User Data Policy

ReviewScout Keyword Research is designed to handle information received through Google APIs in accordance with applicable Google API requirements.

Information obtained through Google APIs will only be used as described in this Privacy Policy and for the functionality presented to authorized users of ReviewScout Keyword Research.

32. Contact Us

If you have questions about this Privacy Policy, ReviewScoutLab, ReviewScout Keyword Research, Google API access, privacy rights, or data-deletion requests, please contact us using the official contact information provided on ReviewScoutLab.

ReviewScoutLab
https://reviewscoutlab.com/

ReviewScout Keyword Research
https://reviewscoutlab.com/reviewscout-keyword-research/

Privacy Policy
https://reviewscoutlab.com/privacy-policy/

33. Summary of Google Data Practices

For clarity:

Google account access requires user authorization.
We do not request your Google account password.
Google API data is used for keyword research, SEO analysis, Search Console analysis, and website analytics.
We request only permissions necessary for supported functionality.
Google user data is not sold.
Google user data is not used for personalized advertising or retargeting.
Google user data is not provided to data brokers.
Users may revoke Google authorization.
Users may request deletion of applicable stored data.
ReviewScout Keyword Research follows the Google API Services User Data Policy, including applicable Limited Use requirements.

Last Updated: September 12, 2026